Ice cream maker Ben & Jerry’s joined in the 4/20 festivities this year — not as a marketing ploy, but to advocate for responsible and progressive cannabis reforms.
Graham Abbot | Ganjapreneur.com | May 7, 2020
While other mainstream brands frequently push cannabis-themed advertising campaigns for the 4/20 holiday, Ben & Jerry’s took the opportunity this year to champion responsible cannabis reforms in a company statement published April 20.
“Legalization must have equity at its heart. That’s why we’re calling on Congress to support the MORE Act, which would make cannabis legal and … expunge prior cannabis convictions.” — Ben & Jerry’s company statement
The ice cream maker specifically called for national legalization efforts that would include the expungement of prior cannabis convictions.